A brand that’s clear, trusted and talked about. From name → identity → PR & ongoing reputation.

The Foundational Branding plan is built for new or pre-launch businesses that need everything to go from idea to a live, credible brand. Practically, it covers name & name strategy (search-fit checks and availability), a positioning document and messaging matrix, an elevator pitch, logo and visual kit (colors, typography, icons), and hero website templates (1–3 hero templates plus content direction). You also get a go-to-market launch plan and an initial PR seed list. The pricing displayed on the page treats this as a one-time setup (the example shows ₹55,000) plus optional monthly Brand Care for ongoing work.

The Brand Refresh & PR plan is for live businesses that already have traction but need repositioning or reputation work. It focuses on a positioning audit and competitor trust map, a visual refresh or focused rebrand (logo + kit), reputation repair and review capture, and PR outreach (seed list plus outreach campaign). The one-time refresh fee is lower in the example (₹45,000), and it also includes the same Brand Care monthly cadence if you want ongoing support.

In short: Foundational Branding builds the brand from the ground up — name, identity, website and launch — while Brand Refresh & PR fixes positioning, refreshes identity and amplifies reputation and media presence. Both bundles can be paired with monthly Brand Care for PR cadence, review acquisition, micro-influencer activations and content/SEO refreshes.

Monthly Brand Care is a focused subscription that keeps your brand active, visible and healthy after the initial setup or refresh. Practically, the service includes review capture and response workflows, sentiment reporting, PR outreach cadence (one outreach campaign per month in the productized plan), coordination of micro and mid influencer activations, and content/SEO refreshes for website pages and resource material. The goal is to convert the upfront investment in identity and positioning into ongoing reputation, awareness and measurable outcomes.

Outcomes you should reasonably expect: steady increases in positive reviews and better conversion from trust signals, measurable PR placements that build credibility and backlinks, small-to-medium influencer pieces that drive targeted awareness, and incremental organic traffic gains from content and SEO refreshes. On the operational side, you’ll receive monthly measurement and insights (what we call ‘sentiment reporting’ and coverage tracking) so you can see volume, themes and prioritized fixes rather than vague updates.

Brand Care is designed to be pragmatic: it’s not open-ended creative for the sake of it. Instead it focuses on repeatable, trackable activities that protect the brand’s reputation, amplify launch moments, and maintain the visual/voice consistency established during setup. Third-party costs like publisher placements or influencer fees are billed separately so the core monthly fee covers the agency time, process and measurement.

Timelines vary by scope, but the productized paths on the page are structured so you get a predictable delivery window. A Foundational Branding engagement (name & name strategy, positioning, logo & visual kit, 1–3 hero website templates and a launch plan) typically follows the staged process called out in the site: discovery & audit, strategy, design & assets, then launch & ongoing care. For a lean, focused Foundational plan we commonly see initial discovery and audits happen in the first 1–2 weeks, design and name/name verification across the next 2–4 weeks, and hero website templates plus launch planning in the subsequent 2 weeks — meaning a practical window of 4–8 weeks to be launch-ready for typical startups.

Brand Refresh & PR work for live businesses is often faster for visual updates but requires more time for reputation and PR sequencing. Expect an initial positioning audit and stabilization sprint in the first 1–3 weeks, visual refresh and assets in the next 2–4 weeks, and PR outreach/campaign setup shortly after. If the work requires deeper rebranding or enterprise-level coordination (multiple markets, complex product stacks), it will move to a custom SOW with an extended timeline.

Important: these timeframes assume good collaboration — timely feedback, access to stakeholders, and name or asset decisions. The productized plans on the page are designed to keep ambiguity low: fixed deliverables and a clear monthly care follow-up make schedules more reliable than one-off creative projects.

Name and name strategy is a core deliverable of the Foundational plan because your name and name are fundamental discovery and trust signals. Our approach is practical: we produce search-fit name options, check availability, assess trademark/SEO fit, and map a name strategy that supports long-term discoverability. The process balances creativity (memorable, brandable names) with operational reality (name availability, SEO, and cultural fit).

If your preferred name is taken, we don’t stop — we produce alternatives that preserve search intent, memorability, and brand clarity. That can mean suggesting close variations, strategic subnames, country-level names (if applicable), or a different TLD combined with consistent branding across social handles and metadata. We also advise on back-up approaches: acquiring an existing name if it’s affordable or consolidating a new, stronger name rather than forcing an awkward name.

Additionally, the optional “lucky-name / astrology-aware” feature mentioned on the page is available for founders who want culturally aligned names; that’s additive to the technical checks. Ultimately the goal is a name-name combo that’s easy to find, legally safe, aligned with the positioning work, and ready for the website and PR to use as a central trust signal.

PR and media outreach in our model is targeted and measurable. The process starts with a PR seed list built from trade and mainstream press contacts relevant to your vertical. We craft tailored pitches, press assets and a distribution strategy that pairs organic outreach with selective paid publisher placements where useful. The productized plan includes 1–3 outreach campaigns per quarter (or a monthly outreach campaign under Brand Care), plus coverage tracking and reporting.

Success metrics go beyond vanity placements. We track meaningful outcomes: earned placements on relevant publishers, referral traffic quality, name authority/backlink value when relevant, and direct signals such as referral leads or uplift in conversion rates post-coverage. For paid placements we measure awareness and trust metrics as well as direct traffic and conversions tied to those placements. We also report on sentiment and coverage reach so you can see the qualitative and quantitative impact — which stories resonated and where.

PR is also iterative: outreach informs future narratives and content. We evaluate which angles get pickup, refine the pitch, and align follow-ups with product launches or campaign windows. Reporting is part of the monthly Brand Care cadence so PR becomes a predictable channel for credibility and pipeline, not an ad-hoc exercise.

Reputation work is a combination of engineering (capture flows) and human-led PR/workflow (response templates and repair playbooks). We implement review capture systems across WhatsApp, email, in-store prompts and post-purchase triggers to increase positive review volume. That reduces the relative visibility of negative reviews by promoting fresh, good experiences. For repair, we map the root cause — product, delivery, process or communication — and create a targeted outreach playbook to resolve issues, request updates, or work with platforms to correct unfair items where possible.

Recovery isn’t a magic edit button; it’s a process: fast detection, direct remediation with the customer, and follow-up to request a review update. Where platform policies allow, we guide the steps to escalate or correct reviews; where they don’t, we offset damage by generating new positive signals, publishing corrective public statements if needed, and improving the operational gaps that caused the complaint.

The monthly sentiment reporting tracks themes and volume so you can see improvements over time. Combined with PR and local trust signals (publisher mentions, improved website trust elements), the overall perception improves. In short: while we can’t guarantee every removed review, we can dramatically improve overall reputation and conversion by fixing root causes, increasing positive review flow, and using PR/placement to amplify trust.

The product pages intentionally separate agency fees (the work we do) from third-party costs. Expect third-party spend for paid publisher placements, sponsored/native content, influencer fees, and any ad budgets required to amplify campaigns. These are billed separately from the setup and monthly Brand Care fees so you know exactly what goes toward paid channels versus what covers agency time and strategy.

Practical examples: publisher placements vary widely by site and native format (sponsored article vs. sidebar ad), influencer fees depend on reach and deliverables (micro vs mid), and ad budgets are set according to campaign scope and growth targets. We’ll propose estimated ranges during discovery and include billing arrangements in the SOW: typically third-party invoices are passed through at cost or billed as a separate line item with prior approval. That keeps transparency high and avoids surprises.

If you want predictable monthly spend, we can create a plan that sets aside a defined monthly media/influencer budget and manages it with reporting. For enterprise or custom engagements we usually agree on payment milestones and approval gates for third-party purchases to maintain control and measurement.

Discovery and audit are the start of every engagement. We map your digital ecosystem end-to-end: name & name health, website hero flows, UX, content, analytics setup, PR history, review baseline, competitor landscape and positioning gaps. For live businesses we also inspect review volume and sentiment, PR presence, and any existing publisher relationships. The audit includes technical checks (where relevant), content & messaging review, and a gap analysis against the project goals.

Deliverables typically include a positioning document or audit summary, a messaging matrix, a list of priority fixes (stabilization sprint items), recommended visual system adjustments, and a blueprint/roadmap that sets out responsibilities, SLAs and the early milestone plan (30–60 days). For Foundational Branding the audit informs name/name decisions and the hero website templates. For Refresh & PR it defines the trust repairs, outreach priorities and creative refresh scope.

The purpose of the audit is practicality: it reduces scope creep, clarifies immediate risks to fix, and sets a tangible plan so the subsequent design and launch work is efficient and measurable. After the audit you’ll have a concrete SOW and timeline for design, launch or PR sequencing.

Yes — the productized plans are starting points. Deep enterprise rebrands, multi-market rollouts, or projects requiring extensive research and stakeholder alignment are scoped via a custom SOW. During discovery we identify whether the work fits the productized path or needs a tailored SOW; if it’s the latter we draft a proposal that includes milestones, deliverables, timelines and a payment schedule.

Payment structures are flexible and typically include an upfront setup fee for discovery and initial work, followed by milestone payments tied to key deliverables (e.g., positioning sign-off, visual assets delivery, website launch). Monthly Brand Care is billed on a subscription basis. For larger projects we can structure phased payments or payment plans to smooth cashflow, and all third-party ad or publisher spends are approved and invoiced separately.

The intent is transparency and predictability: you’ll see what each installment buys and what outcomes are expected at each milestone. We’re happy to discuss tailored milestones, acceptance criteria, and approvals during proposal review so both sides have clear expectations.

Measurement is built into both setup and Brand Care. We track a mix of outcome and operational metrics: review volume and sentiment, PR coverage and referral traffic, website conversions on hero pages, organic improvements from content/SEO refreshes, influencer performance, and campaign-level KPIs for paid placements. On the operational side we monitor delivery cadence, response times for brand queries, PR outreach velocity, and monthly maintenance items performed.

Reporting cadence is monthly by default under Brand Care — you get a concise dashboard-style update that highlights wins, prioritized issues, PR placements, sentiment themes, and recommended next steps. For launches or campaign windows we provide more frequent updates and performance pull-through analyses. If you need a dedicated executive dashboard or custom metrics we include them as part of the SOW.

The reporting focuses on what matters for decision-making: not long creative decks but clear signals (what moved, why it moved, and recommended actions). This keeps the brand program accountable and ensures continuous improvement driven by data and measurable outcomes.