Client Overview
Innovation Treasure is an India‑based innovation‑driven organization focused on:
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Inventing new technologies and patenting them
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Licensing inventions to large companies
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Training students and professionals in innovation, patents, and industry‑ready technologies
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Supporting inventors, entrepreneurs, startups, and patent commercialization
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Strengthening India’s innovation and employment ecosystem
Their mission is to convert innovative ideas into real‑world products, successful startups, and impactful solutions for national and global challenges.
The Challenge
Before 2019, Innovation Treasure had strong offline impact through workshops, training programs, and innovation initiatives, but faced key digital challenges:
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No structured online presence to clearly explain their wide range of services
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Difficulty communicating complex offerings like patents, innovation training, and commercialization
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Limited inbound leads from students, inventors, and institutions
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No centralized platform to showcase workshops, vision, and credibility
Goal: Create a professional website that establishes authority, explains services clearly, attracts the right audience, and converts visitors into inquiries and workshop participants.
Our Approach
We designed and launched InnovationTreasure.com in 2019 with a clear focus on credibility, clarity, and conversion.
1. Website Creation – Foundation of Online Presence
We built a structured, content‑driven website to:
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Clearly explain What They Do in simple, understandable language
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Position Innovation Treasure as a thought leader in innovation and patents
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Highlight their mission, vision, and long‑term impact
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Create trust among students, inventors, and institutions
The website acted as the central digital identity for the organization.
2. Service & Vision Communication
Given the depth of their work, special attention was given to content structure:
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Dedicated sections explaining:
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Innovation & technology invention
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Patent filing and commercialization support
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Startup building and entrepreneurial guidance
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Messaging focused on real‑world impact, employment generation, and national innovation growth
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Vision‑driven storytelling to inspire students and young innovators
This helped visitors quickly understand how Innovation Treasure helps turn ideas into reality.
3. Workshop & Training Pages – Lead Generation Engine
We created focused pages for their Patent & Innovation Workshops to:
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Explain the purpose and vision behind the workshops
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Detail the step‑by‑step training methodology
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Highlight benefits such as:
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Career growth in R&D roles
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Patent ownership and commercialization opportunities
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Startup creation and entrepreneurship
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Encourage registrations and inquiries
These pages were designed to convert interest into action.
4. Trust & Credibility Building
To strengthen trust and authenticity, the website emphasized:
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Clear articulation of long‑term vision for India’s innovation ecosystem
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Educational intent rather than sales‑heavy messaging
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Professional presentation aligned with research, patents, and industry standards
This positioning helped Innovation Treasure stand out as a serious innovation partner, not just a training provider.
Results & Impact
The launch of InnovationTreasure.com delivered measurable business and brand outcomes:
🚀 Strong Online Presence Established
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Innovation Treasure gained a credible digital identity
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Visitors could clearly understand services, workshops, and mission
🎯 Improved Lead Quality
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Inquiries from students, innovators, and institutions increased
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Website acted as a pre‑qualification tool before direct contact
🧠 Clear Brand Positioning
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Positioned as an innovation‑first organization focused on real impact
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Built trust among youth, researchers, and aspiring entrepreneurs
📈 Scalable Growth Platform
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Website became a base for future workshops, programs, and partnerships
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Enabled consistent communication of vision and offerings
Conclusion
By creating a structured, purpose‑driven website, we helped Innovation Treasure transform their vision into a clear digital experience.
The website did more than just showcase services — it:
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Educated
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Inspired
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Built trust
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Generated qualified leads
This case study demonstrates how a well‑planned website can become a powerful growth asset for organizations working in complex domains like innovation, patents, and entrepreneurship.