Client / Brand
Dr. Prof. Amit Kumar Agarwal – Orthopaedic & Spine Clinic
Website: orthopaedicandspineclinic.com
Industry: Orthopaedics, Spine Care, Healthcare
Background & Challenge
Dr. Prof. Amit Kumar Agarwal is a highly skilled orthopaedic and spine surgeon with significant local experience — but prior to 2018, his practice had limited online visibility. Prospective patients searching for:
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“dr near me”
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“orthopaedic near me”
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“spine clinic near me”
could not easily find his clinic online.
Despite delivering quality care, the clinic did not leverage digital channels effectively, resulting in:
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Minimal search visibility for relevant patient queries
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No optimized SEO strategy or keyword targeting
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Weak online reputation & patient review profile
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No clear Google Maps / local presence for walk-in directions
Objective:
Build a strong online presence that helps patients discover the clinic locally, build trust through reviews, and drive measurable patient inquiries. Gracely Marketing
Our Approach
To transform Dr. Agarwal’s online visibility and local patient acquisition, we implemented a comprehensive digital growth strategy focused on:
1. Website (2018) – Online Presence & SEO Foundation
We built a professional, patient-focused website, optimized for:
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Local search intent (e.g., “orthopaedic surgeon in [City] near me”)
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Patient education (services, conditions, treatments)
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Responsive mobile experience
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Structured on-page SEO (title tags, meta, headings, local keywords) SocialTargeter
Goal: Give the clinic a central digital presence that both patients and search engines trust.
2. Local SEO – Dominating “Near Me” Searches
We executed a local optimisation strategy including:
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Google Business Profile (GBP) optimization
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Verified clinic listing with accurate address, phone, hours
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Integrated directions via Google Maps
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Local service keywords in description
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Keyword focus
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Targeted SEO for terms like “spine clinic near me,” “orthopaedic doctor near me,” and city-specific orthopaedic searches SocialTargeter
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Goal: Rank higher in Google’s Local Pack and organic results when patients search locally.
3. Reputation & Trust Building – Patient Reviews
We established a system to encourage and leverage authentic patient reviews:
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Patient outreach integrations to collect feedback
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Review responses to build engagement
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Display of reviews on website & Google Business Profile
Goal: Build credibility and trust — a critical factor in healthcare decisions. SocialTargeter
4. Local Awareness & Marketing
To increase awareness among nearby patients:
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Local directory submissions and citations
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Clinic information promoted across authoritative healthcare platforms
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Schema markup for location and services
Goal: Strengthen local authority and search relevance. muzes.ai
Results & Impact
Through this combined strategy of local SEO, reputation management, and online presence development, the clinic achieved:
Significantly Improved Local Visibility
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Higher organic and map listings for key patient searches like:
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“orthopaedic near me”
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“spine clinic near me”
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“dr near me for orthopaedic”
(Search ranking improved across local keywords within months) muzes.ai
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Enhanced Patient Trust & Credibility
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Patient reviews increased steadily
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Stronger reputation signals on Google & local directories
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Patients found verified and real reviews during search & Maps
More Patient Inquiries & Footfall
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Patients reported finding the clinic via Google Maps and local search
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Calls and appointment requests grew from organic channels
Conclusion
By building and optimizing a local digital presence from the ground up, we helped transform OrthopaedicAndSpineClinic.com into a locally discoverable, trusted healthcare choice for patients in need of orthopaedic and spine care.
This case study demonstrates how a focused local SEO + online reputation + mapped presence strategy can unlock new patient acquisition — even in competitive healthcare niches.