Overview
Client / Brand: Minu Poultry & Agro Feeds
Location: Bangow, Rajaun, Morama Bangaon, Bihar — 813109
Industry: Poultry Feed Wholesale, Livestock Supplies, Transport Logistics
Timeline: 2023–Present
Outcome: Built a full ERP + Inventory + Transport + CRM + Marketing System, enabling Minu Poultry to double its capacity, stabilise stock flow, reduce losses, streamline truck operations, and scale revenue from ~₹1.5 Cr to ₹3 Cr.
Services by Spingtree: ERP development, inventory management system, transport management system, driver app, CRM, analytics dashboard, WhatsApp + SMS marketing, targeted local branding, operational optimisation.
Background & Problem Statement
Minu Poultry & Agro Feeds is one of the largest poultry feed wholesalers in the Jamui–Banka region of Bihar. They supply:
- Poultry feed for broilers & layers
- Chick feeders, waterers & farm equipment
- Poultry medicines, vitamins & health boosters
- Fish feed & livestock feed
- Farm setup equipment for new poultry units
They also operate their own transport service with 5–10 trucks for deliveries across nearby districts.
Before partnering with Spingtree, the business was growing fast but facing critical operational challenges:
Key problems:
- No real-time stock tracking – stock-outs happened frequently
- Demand was unpredictable – peaks and drops during seasonal cycles
- Pending orders increased because staff didn’t know upcoming requirements
- Transport mismanagement – no live truck tracking, fuel usage or toll records
- Paper-based billing – slow, error-prone and hard to audit
- No structured CRM – customer data scattered among staff members
- No digital presence – growth was limited to local repeat customers
The client wanted a system that could:
- Predict months with high demand
- Track stock across categories
- Improve transport operations
- Digitise billing & purchases
- Enable staff-level responsibilities
- Expand to new local markets through digital marketing
Spingtree was approached to build a complete end-to-end operational transformation.
Challenges
While analysing their workflow, we identified deeper structural challenges:
- Staff dependency: Inventory was maintained manually by 4–5 employees
- Transport blind spots: The owner couldn’t track where trucks were going or stopping
- Seasonal variations: Festivals caused sudden drops; winters caused sudden spikes
- Hard to acquire new clients: No digital presence and no verified database of poultry farms
- Agriculture industry limitations: There is no ready-made online database of poultry farms
- Operational leakage: Fuel, tolls, cash usage not transparently recorded
- No forecasting: Could not plan stock before demand arrived
The business was strong, but lacked a modern operational engine.
Solutions & Implementation
1. Custom Inventory & Stock Forecasting System
- Daily stock-in & stock-out tracking for all feed, medicines & equipment
- Monthly seasonal demand prediction (AI-assisted)
- Automatic notifications when stock reaches minimum level
- Purchase planning dashboard — owner can plan next month in advance
- Separate staff login for adding, updating and verifying stock activity
2. Poultry Product Category Setup
We created a detailed catalog including:
- Poultry Feed: Starter feed, grower feed, finisher feed, layer mash, broiler concentrate
- Feeders & Drinkers: Chick feeders, tube feeders, hanging feeders, nipple drinker systems
- Poultry Medicines & Supplements: Vitamins, calcium boosters, immunity boosters, dewormers, antibiotics (as allowed)
- Poultry Equipment: Brooder guards, egg trays, transport crates, foggers, water tanks
- Fish & Livestock Feed: Floating fish feed, sinking fish feed, cattle feed
3. Transport Management System (TMS)
- Live truck location tracking
- Odometer & fuel entry for every trip
- Toll charges, routewise expenses, driver allowance entry
- Trip history & delivery logs
- Truck utilisation reports — which truck performed best
4. Driver Mobile App
- Drivers can mark trip start & end with GPS
- Upload toll receipts & fuel slips
- Show exact route travelled
- Owner sees all movement in real-time
- Reduced misuse & improved accountability
5. CRM & Customer Data Organisation
- One place for all poultry farm owners, dealers, shopkeepers
- Purchase history tracking: who bought what, when, and how much
- Pending payment management
- Order reminders & follow-up scheduling
6. Targeted Local Marketing System
Unlike other industries, you cannot buy a ready-made poultry farm database online. So Spingtree built a ground-level data acquisition strategy:
- Hired local field staff to visit nearby towns & villages
- Collected phone numbers, shop details, hoarding photos, store owners
- Verified active poultry farms within 10–50 km radius
- Created a filtered marketing-ready list
Digital Growth Implemented:
- WhatsApp marketing (broadcast only to verified poultry farms)
- SMS marketing for price updates & new stock arrival
- Festival-season remarketing to prevent drop in sales
- Local geography-based targeted ads
- Product awareness campaigns for new farmers
Results & Milestones
| Milestone / Metric | Outcome / Value |
|---|---|
| Annual revenue before system | ~₹1.5 Crore |
| Annual revenue after implementation | ₹3.0–₹3.3 Crore (2× growth) |
| Staff efficiency | Reduced mistakes & manual errors by 70% |
| Stock-out incidents | Reduced by 90% due to accurate forecasting |
| Transport mismanagement | Almost eliminated through live tracking + trip logs |
| Order repeat rate | Increased due to regular WhatsApp/SMS marketing |
| New customer acquisition | Expanded into nearby 20+ towns |
Qualitative Outcomes
- Owner gained full visibility of stock, trucks, expenses & demand
- Employees follow a structured workflow instead of manual guesswork
- Reduced financial leakage & improved cash flow
- Transport operations became fully accountable and transparent
- Marketing became consistent, predictable and profitable
- Business became scalable for future expansion
Conclusion & Key Learnings
Minu Poultry & Agro Feeds is proof that even traditional industries like agriculture and livestock can transform dramatically with the right digital systems.
This project demonstrates that:
- Digital systems are essential for managing large inventories and unpredictable demand
- Transport tracking is critical for preventing loss and improving delivery efficiency
- Local data + targeted marketing can outperform large generic advertising
- Businesses without websites can still scale using CRM + marketing automation
- Operational control is the biggest factor in increasing revenue
With Spingtree’s ERP + CRM + Transport + Marketing ecosystem, Minu Poultry moved from operational chaos to predictable, scalable growth.
Digital transformation is not optional anymore. It is the backbone of every fast-growing business.