Strategic paid media, search-first SEO and retention systems tuned to increase LTV — not vanity metrics. We launch tests, lock winners and scale predictable growth for premium brands.
We design growth stacks that blend paid acquisition with discovery (SEO & listings) and retention (email, SMS, WhatsApp). Every plan spells out what you pay us for, what ad spend is required, and what outputs (leads, CTR, CPL guidance) to expect.
Google, YouTube, Meta — full-funnel creatives, audience stacking, and weekly optimization for ROI.
Search & discovery strategy that works with both Search and AI assistants — content architecture + entity signals.
Email, WhatsApp & SMS flows that recover churn, increase repeat purchase and lift ARPU.
Channel playbooks tuned to customer intent and creative formats that win.
Automated flows that recover revenue and increase customer lifetime value.
A tight, transparent process focused on measurable results and predictable scale.
You try ads. You try posts. You run offers. Yet the leads don’t convert, sales remain unpredictable, and results feel random.
You’re spending money on ads, but you don’t know why leads are not converting or which part is failing.
Vanity metrics look good — but they do not generate revenue. Businesses need systems, not random boosts.
Wrong targeting, wrong messaging or poor nurturing results in leads that never convert into paying customers.
One month high, next month low. Without retention systems, businesses stay stuck in a revenue rollercoaster.
Awareness → Interest → Consideration → Purchase → Repeat… Without a funnel, growth collapses.
Running the business AND marketing it drains your time, energy and focus.
AI returns answers — but it points to trusted sources. Our SEO now builds the machine-readable signals, content shapes and authority AI needs to pick you.
These are agency management fees. Media budgets, SMS/WhatsApp credits and third-party tool fees are billed separately.
These are productized starting points — for enterprise we create a custom SOW & SLA.
Clear answers to the most common questions marketers, founders and growth teams ask before partnering with Spingtree for paid acquisition, AI-aware search optimisation, funnels and retention systems.
Spingtree’s Growth offering is a productized, outcome-first service that bundles paid acquisition across major platforms, search optimisation that is aware of modern assistant behaviour, creative production, funnel design and retention systems such as email, transactional messaging and conversational channels. The engagement is designed to be transparent: each package lists the monthly management fee, any one-time setup fees, and which line-items are billed separately to the client such as advertising budgets, messaging credits, or third-party tooling.
Engagements are delivered in three phases: a short validation phase to prove impact, a scale phase to increase predictable revenue, and a governance phase to maintain performance and lift lifetime customer value. The validation phase typically focuses on audience testing, creative experiments and setting up accurate measurement. Search optimisation runs as recurring sprints that combine short answer optimization with longer, pillar content and trust signals. Retention is implemented concurrently so that acquisition converts into repeatable revenue.
Deliverables are explicit and measurable: campaign setup, conversion tracking, reporting dashboards, a creative testing cadence, weekly optimisation notes and monthly growth reviews. One-time fees cover initial tracking, creative production and technical setup; monthly fees cover continuous management, optimization and reporting.
In short: a predictable, accountable growth engagement that replaces ad-hoc tactics with repeatable processes and measurable business outcomes. If you want a line-by-line scope for any package, we include it in the proposal so expectations and responsibilities are clear from day one.
Accurate measurement starts with instrumentation. We implement reliable event tracking, server-side tagging where needed, and conversion flows so that every meaningful action — lead, trial, purchase, subscription — is captured and reconciled. From that baseline we build reporting that shows how each channel contributes to revenue, and how that contribution converts into longer-term value. We deliberately avoid relying solely on platform-reported numbers; instead we reconcile platform data with server-confirmed events to reduce duplication and false positives.
Attribution is selected based on funnel complexity and business needs. For many clients we create reconciled channel reports showing direct conversions, assisted conversions and attributable revenue across the customer journey. For strategic decisions we run controlled incrementality experiments — for example holdout tests or geographic lifts — that reveal true causal impact rather than correlation. These experiments let us understand which spend actually produces additional revenue and which merely cannibalizes existing performance.
Financial metrics we report include return on ad spend, customer acquisition cost and lifetime value over defined windows. These metrics are combined with payback period and margin assumptions to show how acquisition converts into profitable customers. We also maintain health checks on tracking integrity: UTM hygiene, payment reconciliation, CRM match rates and periodic audit logs.
The result is a measurement system that supports confident decisions: you will know which channels are truly profitable, how much it costs to bring in a customer, and how that customer contributes over time to your business.
The pilot is a focused validation sprint whose purpose is to produce early evidence of impact while minimising wasted spend. It begins with a scoping and measurement setup so conversions are tracked correctly. We then run a compact experiment plan: creative variations, audience stacks, landing page or funnel tweaks, and small search optimisation tasks. The pilot duration depends on funnel velocity; typically thirty days for high-velocity e-commerce funnels and up to sixty days for more complex enterprise or lead-driven flows.
Success is defined by business-relevant signals established up front: brand new leads, qualified leads, conversion rate improvements, a specified improvement in return on ad spend for a given budget, or a reduction in customer acquisition cost. We also set operational targets such as tracking accuracy, creative learning rate and measurement completeness. If the funnel requires longer data accumulation to reach statistical thresholds, we adjust the experiment cadence but keep the pilot outcomes oriented toward actionable decisions.
During the pilot we keep communication tight: weekly optimisation notes, a clear list of hypotheses, and short daily checks when needed. At pilot close we produce a simple go/no-go recommendation with clear next steps — what to scale, what to pause, and what technical or creative investments are required to improve performance.
The pilot is engineered to minimise risk and produce a clear path to scale. If the pilot meets the agreed success criteria, we proceed to scale with governance, stricter incrementality controls and continued optimisation. If not, we present a diagnostic and corrective plan so the next cycle is more focused.
Modern search behaviour is driven by both traditional search engine ranking and the way digital assistants surface concise answers. AI-aware search optimisation focuses on being both an authoritative resource for long-form ranking and a confident short-answer resource for assistants. That means we optimise content and site structure for machine readability, entity clarity and human relevance at the same time.
Practically, this involves entity-first pages that clearly state what the business does, structured snippets that answer frequent user questions in a short, assistant-ready format, and pillar content that supports deeper exploration and backlink acquisition. We also implement structured data and schema so knowledge graphs and assistant interfaces can reliably parse your facts. Local discovery work — business profiles, citations and consistent contact data — improves visibility for “near me” and transactional intent queries.
The combination of short-answer optimization and in-depth pillar content ensures you appear both in concise assistant responses and in traditional organic listings. We monitor signals differently as well — tracking places where short answers are served and tuning content to maximise presence in those results while preserving long-term domain authority.
In short: we make sure machines can read your intent and facts quickly, while also building the content and authority that rank and win user trust over time.
Retention is where acquisition dollars compound into sustainable revenue. Our retention work focuses on lifecycle engineering: mapping customer behaviors, identifying churn triggers, and designing automated journeys that nudge, remind and reward the right customers at the right time. We use email, conversational messaging and short transactional channels to create meaningful, measurable interactions that increase repeat purchases and average order value.
Implementation starts with a lifecycle audit that segments customers by behavior and value. From there we build or refine flows such as welcome journeys, cart recovery sequences, post-purchase nurturing, and winback campaigns. Each flow is instrumented so we can measure lift in repeat purchase rate, average order value and retention windows. Content and creative are tested continuously so messages that improve response rates are kept and scaled.
Beyond individual flows, we align retention with acquisition by ensuring that customers entering from paid channels receive onboarding that reduces early churn and increases the probability of lifetime purchases. We also implement VIP tracks, cross-sell automations and behaviorally-triggered offers that extract more value from existing relationships without increasing acquisition spend.
The result is a measurable increase in revenue per customer and a reduced dependence on new customer acquisition to hit growth targets. Retention turns one-time buyers into repeat customers, improving overall marketing efficiency and business resilience.
Creative output is tailored to the chosen package and the channel mix. We typically recommend a steady cadence of creative variations — multiple headlines, visuals and short-form video concepts — to feed the learning algorithms and to test messaging against different audiences. The exact number depends on budget and the stage of the funnel: early experiments require a broader variety of concepts, while scaling focuses on iterating winning creative with controlled modifications.
Our creative testing framework is deliberate: we hypothesise what might move a metric, run controlled creative splits, measure statistically meaningful differences in conversion and key business metrics, then lock winners. Tests are designed to isolate creative impact from other variables such as landing page or audience. When multiple variables are needed, we use phased testing so changes remain interpretable.
Production and approvals are part of our delivery process. We provide templates, storyboards and production guidance, then roll creative into campaigns. We monitor creative performance daily during the learning window and perform creative refreshes to avoid audience fatigue. For channels that demand high production quality we coordinate shoots and post-production; for lower-fidelity experiments we use rapid creative assembly to test concepts quickly.
In short: creative is treated as a measurable lever, not an artistic one-off. We manage production and testing so you invest only in creative that demonstrably improves business outcomes.
To start quickly we prioritise measurement and campaign readiness. Typical setup tasks include access provisioning to advertising platforms, website and app analytics, and customer relationship tools. We implement or audit conversion tracking, set up server-side tagging where appropriate, and ensure payment and order APIs are instrumented so post-click events reconcile into confirmed revenue events.
Technical integrations vary by client, but commonly include linking advertising accounts to analytics, connecting the website or app to the client’s customer relationship system, and wiring messaging platforms for retention workflows. We also audit and improve URL tagging, cross-domain tracking, and any middleware that synchronises events. For search optimisation we run a content and schema audit and implement structured data where it yields immediate gains.
Security and governance are part of onboarding: we request least-privilege access, document credential handoffs, and recommend any enterprise-level account structures to minimise risk. If a client prefers, we can manage certain ad accounts or messaging credits on their behalf under explicit billing rules.
Our onboarding checklist is pragmatic: we prioritise what unlocks measurement and early experiments, then layer in integrations that improve attribution and automation as the engagement matures.
Volume without quality is a false economy. We prioritise funnel qualification, audience engineering and messaging alignment so leads are more likely to convert into revenue. That starts with defining what a qualified lead looks like for your business and instrumenting the funnel to capture qualification signals at the moment of acquisition. We then optimise towards those signals, not just raw clicks or impressions.
Tactics include audience refinement, exclusion lists, more stringent form gating where appropriate, and pre-qualification steps such as short survey fields or intent-check interactions. We align creative and landing page messaging so audiences see consistent intent that matches what you sell. On the backend we track lead quality through lead scoring, CRM status transitions and revenue-attribution to identify which channels and campaigns consistently produce higher-value customers.
For higher-ticket funnels we include manual or automated validation layers that prevent low-quality prospects from entering expensive nurture sequences, and we design follow-up sequences that prioritise high-intent prospects for immediate sales outreach. Reporting highlights not just quantity but quality metrics such as qualified lead rate, conversion-to-opportunity rate and downstream revenue per lead.
By measuring quality at every step and optimising to the signals that predict revenue, we reduce wasted spend and increase the efficiency of your marketing investment.
We tailor cadence and reporting to client needs, but standard practice includes weekly optimisation notes, a concise monthly performance report that ties activity to business outcomes, and quarterly strategic reviews aligned to search optimisation sprints and retention experiments. For running operations, we set clear service-level expectations such as response times for outages, bug fixes and creative turnarounds based on the chosen package.
The engagement includes a named point of contact — typically a growth lead — who coordinates across media buying, creative, analytics and retention squads. This growth lead consolidates recommendations, prioritises experiments, and ensures execution aligns with the roadmap. In addition to the primary contact, we provide access to a shared dashboard and a ticketing or communication channel for daily needs.
Service-level agreements vary by plan but commonly include guaranteed response windows for critical issues, defined turnaround times for ad creatives and measurement fixes, and escalation paths for urgent matters. All SLAs are documented in the proposal and can be tailored for enterprise needs that require bespoke agreement terms.
This structure ensures you always know who is accountable, how progress is measured, and when to expect updates — enabling faster decisions and clearer outcomes.
Enterprise and custom work is priced according to scope, complexity and outcomes required. For bespoke engagements we begin with a discovery to map integrations, data flows, reporting needs and governance. Pricing factors include the degree of technical integration required, volume of creative production, the number of channels to be orchestrated, and any custom development or data engineering tasks.
Integration with existing marketing technology is a core competency. We routinely connect to customer relationship systems, order management APIs, data warehouses, tag managers, messaging platforms and attribution middleware. Our goal is to respect and reuse your existing investments while filling gaps that prevent accurate measurement or scaling. Where necessary we build custom connectors or server-side endpoints to reduce friction and improve data fidelity.
For enterprise work we provide a Statement of Work that outlines deliverables, timelines, acceptance criteria and billing. We can operate under monthly retainers, milestone-based billing, or a blended model that combines a base management fee with performance incentives. All integrations follow security and governance best practices with least-privilege access and documented credential handling.
Ultimately, enterprise engagements are designed to align our incentives with your growth objectives, and to integrate seamlessly into your existing tech environment so marketing becomes more reliable, measurable and scalable.
